Our friend Josh Weinstein of Develop Economies recently blogged about the famine in East Africa (see his post here).  He summarizes the crisis in two powerful sentences:

“When the UN declares a famine in a country of 3.7 million people, that means that either 1,200 children or 600 adults are dying of hunger. Every single day.”

If you live in Kenya, please consider donating to the Famine Fundraising Campaign by following the steps below: 

Donating via M-Pesa

1. Select Pay Bill from the M-Pesa menu
2. Enter business number 111111
3. Enter account number 111111
4. Enter the amount you wish to donate
5. Enter your M-Pesa PIN
6. Confirm details are correct and press OK

M-Pesa Pay Bill instructions courtesy of Peter Mwangi of thinkm-pesa.com.

UPDATE - 28 July 2011

Donating via Airtel Money

1. Select Send Money from the Airtel Money menu
2. Enter ‘redcross’ as the nickname
3. Enter the amount you wish to donate
4. Enter your Airtel Money PIN
5. Confirm details are correct and press OK

UPDATE - 8 August 2011

Kenyans for Kenya now has a website (link here).  Check it out in order to see how much has been donated and get updates.  

Ben Lyon, VP of Business Development (@bmlyon)